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Client: McDonald's Brand: Pop Rivals Media: TV idents/Sponsorship |
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| When McDonald's briefed us on their Pop Rivals sponsorship, we knew that we had to get as many people as possible singing into their soft drinks. A 3-day shoot later and we had our campaign: some good, some funny, some downright awful. But there was one consistent theme: it shifted a hell of a lot of product. | ||||
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