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Client: Kellogg Brand: Frosties Media: TV/Posters/Press/Banners/In-pack giveaways Links: Earn Your Stripes |
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| With sugary snacks taking a beating from regulation and parental intervention, we turned Tony the Tiger from goofy sidekick into active ambassador for a healthy lifestyle. Our 'Earn Your Stripes' work saw a 4% increase in sales at a time when the overall market had shrunk by over 30%. This campaign went on to become the global strategy, being adopted across America, Europe, the Middle East and Australasia. | ||||
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