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Client: COI Brand: Child Road Safety Media: TV/Poster/Press/Leaflets/Events/PR |
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| A hugely successful campaign for the COI. This hedgehogs campaign helped lower child injuries to 26 per 100,000 - one third of that in mainland Europe. With the idea extending to 6 sheets, school posters, badges and bookmarks, it's no wonder we achieved a campaign awareness rating of 87%. | ||||
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