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This campaign sought to find a new way for MFI to reach the market. After years of price-led offers, we wanted to communicate the drastic improvement in build quality. This intimate 'Last for ages' campaign found all those little artefacts left after years of usage: the old coins down the back of the sofa, the unused packets at the back of the kitchen cupboards; the odd socks that disappear down the back of the bedroom drawers and the old unctions and medicines at the back of the bathroom cabinet. |
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