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Client: Fiat Brand: Bravo/Brava Media: Press |
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| With Fiat's Bravo and Brava launching with the strategy 'It's nice to be noticed', we took a simple and effective approach to the press campaign. Knowing that lots of inky fingers would have been distracted at the print stage with such great looking cars, we turned your brand new newspaper into a slightly used version instead. | ||||
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