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Client: Mars Brand: Mars Bars Media: Posters |
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| Another campaign with an unashamed pun. Traditionally, sales in Mars bars drop during the summer months (or days in a particularly bad year). This 6 sheet poster campaign encouraged people to bung their Mars bars in the fridge for that perfect summer treat. For the first time in years, Mars bars continued to sell at a constant rate through the heatwave. Cool. | ||||
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