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Nice to see the Change Your Bank campaign gain some traction, with appearances on Osocio here and The Guardian here.

The month also sees more copywriting for Identica, with an interesting mix of B2B and B2C comms for a pan-European travel client. It's not easy pleasing the French, Spanish, Portuguese as well as the English, but we achieve it with aplomb.

     
   
     

With a few weeks in the winter sun quickly becoming a distant memory, January doesn't hang around before kicking into life. Working within Identica, the positioning work for a clothing retailer comes to fruition with a two-word strapline bringing a big campaign thought to life. There's also an exciting government pitch to get stuck into, with multiple briefs needing individual solutions as well as a containing thought across the work.

An honourable mention for Richard Wiseman's latest book, 59 seconds. It's comfortably the best holiday read and is incredibly intuitive and counter-intuitive in near-equal measures, with the added bonus of being very relevant for the marketing mind.

     
 
 
     

Another interesting mix of briefs from Identica this month, including positioning and copywriting for a pan-European travel client, in-store copy for a large clothing retailer and new brand name concepts for a large digital publisher.

Plus, just enough time to put together our seasonal ecard. Click here to view.

     
 
 
     

The month starts with a branding design brief for Change Your Bank, a campaign to stop banks going back to their old ways with the threat that if they don't change, we'll change our bank. See the branding here and take part in the campaign here.

More work from the fine upstanding people of Identica. The seemingly impossible brief of writing in English for a French-inspired brand in the Russian market being cracked not once, but three times over. Да Пожалуйста, as they say in Red Square.

     
   
     

The very definition of an integrated campaign, as I help The Good Agency put together a wide and varied Nordoff Robbins relaunch - long copy and design for their annual report and brochure, web design, banners, inserts, stationery and design guidelines. It's taken through from strategy to supply, via copy, design and artwork, with all delivered on time and budget for their big day - see the wesite here.

I also get the opportunity to help Identica out as they look at strategy and positioning for a major leisure fashion retailer.

There's also more work on a major environmental project, with branding, strategy and design all coming together, as well as a branding project for an upcoming financial campaign. More details soon.

     
 
 
     

They say you shouldn't pitch in holiday season, but with news coming in that I'm two from two this summer, that myth is put to bed. Following up the success at ILN, I'm delighted to have produced the work that won The Good Agency another good cause client. The high-end direct mail will help raise £12m for charity and also gives the agency over 5,000 potential new clients. Good times.

With summer putting in a last burst, it is of course time to be working on Christmas mailers. Christian Aid's December appeal is a poignant affair and I'm glad to have done my bit on the copy side.

     
  August  
     
It may be silly season in the media, but being invited to join a comedy writing team is deadly serious. This is closely followed by the chance to work on a major environmental project. And to top things off nicely, the good people of The Good Agency call me in for two very interesting projects, mixing a bit of direct mail with digital and experiential.
     
  July  
     
Invited into ILN this month for a sports brand pitch, comprising brand name development, logo design and web templates. Nice to hook up with a former colleague and turn the work around in double quick time. Having SEO skills as well as design and conceptual abilities makes a big difference. The client is immediately impressed, so with a bit of research lined up, it's fingers crossed for a quick result.
     
  June  
     
Interesting mix of stuff this month, which always keeps the brain cells firing. Some SEO analysis and web copy recommendations for a property client, initial web design and keyword analysis for a travel company and PR for a music production company. And a little bit of time on the side to launch my own satirical side project www.hereisthenews.co.uk
     
 
 
     
Nice Karma this month as a favour leads to a new client. A full web research, keyword analysis and website redesign for The Fountain Inn and Lodge (new site up live at www.fountaininnandlodge.co.uk) leads to a week's worth of traffic every day, thanks to web copy written specifically to nail every keyword of note. It forms a useful case study in how to refresh a website properly, rather than just putting up something pretty without the results. Lo and behold, a new business pitch to a property client looking for exactly the same result-led process brings them onboard.
     
   
     

A bit of diversification this month, with the launch of the Logical Creative shop. There's a whole heap of t-shirts and accessories to be found, all designed by yours truly. Some of the styles are shown below, but find the whole range here.

University of Life wittier
FIT FIT
FIT FIT  

     
  lMarchr  
     

A time to reflect on results, rather than just the work. Keep Britain Working, the identity and website created for Reed Recruitment, has risen over 2 million in the UK traffic rankings already. See the site here.

HMS Belfast has seen a sixfold increase in search traffic, thanks in part to the Launch! Shipbuilding Exhibition leaflet work and PR.

     
 
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With the recession deepening and job worries high on the agenda, it's an apt time to be creating a brand identity for Reed Recruitment's employment call to arms. The result is Keep Britain Working, a patriotic campaign aiming to create a portal for everone to share best practice and ideas for beating the economic woes.

You can see the work here, with the microsite now live here.

     
   
   
         
 

There may be a credit crunch, but there's no excuse for a creative crunch.

HMS Belfast's frst big exhibition of the year is launched thanks to a leaflet with a difference. It comes with instructions on how to fold it into your very own ship - giving you a handy 20% discount to The Shipbuilding Exhibition. Proof that even a humble leaflet can have a big idea - see the work here.

 
         
2008
 
   
   
         
 

A year of award recognition, new business sucess and effective work. All the elements needed to help brands through difficult times.

Season's Greetings.

Stuffed brain

 
         
   
   
         
 

A well-earned breather with a holiday in Australia for a few weeks.

The return to the office brings more work for the newly revamped Reed Specialist Recruitment, with a topical challenge to the British economy. With things cooling faster than the weather, our work's going to be cut out making it a success.

 
         
   
   
     

Great response rates from our first work for first:utility - the electricity supplier that actually allows you to see exactly when you're using your power and how much it's costing you. Our bold email campaign achieved open rates of around 40% - twice the projected figure. See the message here.

With the credit crunch now the only news, how appropriate that a poster that was produced over six months ago for Totally Fitness should appear on Channel 4 News this week. See the original in-store work here and the news coverage here.

     
 
 
     

The first of our Sort It Portsmouth work breaks, with the aim of improving health in the Pompey area. Tying in with the Blood Pressure Association's 'Know Your Numbers' campaign we feature Peter Crouch, Glen Johnson and John Utaka across 48 sheets, 6 sheets and community posters with a radio campaign completing the mix. In just five days, over 1600 people had their blood pressure checked at key locations around the City.

See the posters here and listen to the radio here.

Our new Check in - Check out brand launches the partnership between Radisson SAS and Meet England. The campaign runs across direct mail, emails. online banners and a microsite. After just three weeks' activity, 15% of the total event organising population had visited the site, with around 30% of all visitors entering their details into a competition incentive.

See the work here.

     
 
 
     

What is it about August that means we're always busy? Our joint campaign with Radisson SAS and Meet England nears completion, integrated across direct mail, online banners, microsite and email. It should go live at the end of the month.

Following on from the Cabinet War Rooms' 6 sheet poster, the first of our Launch! work for HMS Belfast goes to print in anticipation of an engaging exhibition later in the year.

We also have approval on new branding for HF Holidays, meaning a massive range of collateral is to be updated.

We also discover that Coleshill 800, last year's event that I produced branding, marketing and a website for, has been shortlisted at Haymarket's Event Awards in the 'Best Public or Outdoor Event' category. Great news for my Mom, who put a hell of a lot of time and effort into organising the event. Well done to Rob Butler, at Historical Promotions, for putting on such a great show. See some of the pictures from the day here.

     
 
 
     

More work for the Cabinet War Rooms & Churchill Museum as our cheeky 6 sheet poster heads to print. See a sneak preview here.

Our Portsmouth PCT work heads into production, with a new brand leading to an integrated web, poster, press, dm, experiential and PR campaign. This will work across a number of public health initiatives, reaching many diverse audiences.

     
 
 
     

Excellent news from HMS Belfast as our first marketing work for the D-Day week helps raise visitor numbers by 17%.

A huge amount of fun for Cabinet War Rooms & Churchill Museum as our 'Get of my patch!' Flash game goes live. Get scaring here.

     
 
 
     

A busy month in and out of the office as my new Logical Creative site goes live. Hope you like it.

Our Tourism Ireland direct mail campaign secures a runners-up slot in the Best Direct Creative category at the IDM awards. More award details can be found here, with the work here.

Our great new viral for Do Something Different goes live, with it landing in over 100,000 inboxes. See it here.

Our first work for HMS Belfast goes out to publicise D-Day week. Initial visitor figures look good, with more campaign work planned throughout the year. An online viral game is in development to publicise the Dig for Victory exhibition and allotment at the Cabinet War Museum. It should be revealed in June.

     
 
 
     

An update on our Words Unite campaign as page views on the web site pass 150,000. See the work here.

On the new business front we're delighted to announce our appointment by HMS Belfast and The Cabinet War Rooms/Churchill Museum.

We're also ecstatic with the news that the IDM has shortlisted our Tourism Ireland campaign for Best Direct Creative. See some of the work here.

     
 
 
     

Great new media news as we're appointed by dosomethingdifferent.com to create a viral campaign dramatising their excellent travel experience packages. We have a few surprises up our sleeves to reveal in May.

A busy month sees us also put in place work for Reed in Partnership, Conference Leeds and William Reed.

     
   
   
         
 

Excellent news as Mabox is appointed by Portsmouth PCT to implement a wide-ranging campaign across health issues.

We're also asked by KFH to create an online campaign, for which we're looking to push the technological boundaries.

MeetEngland also ask us to create an integrated campaign for an exciting collaboration.

 
         
   
   
         
 

The brand new Mabox brand and website goes live. See for yourself at www.mabox.co.uk as the confident look encapsulates our desire for the Big Idea.

We also celebrate with news of another award shortlist - this time at the Revolution Awards for Best B2B Digital Campaign. See some of the work here. This comes on the back of my appearance on the judging panel at the MCCA Best Awards.

Back in the office, our fabulous campaign for Tourism Ireland breaks, with cutting edge variable-printing meaning a completely personalised 'Dream Venue' campaign. This is backed up with a dynamic website - create your own fairy story at www.thedreamvenue.com

 
         
 
   
   
         
 

With many winding down towards Christmas, we're still beavering away with campaigns in development for Tourism Ireland, Conference Leeds and our large financial client.

There's also a lot of in-house work as our long-awaited rebrand has the finishing touches put in place.

 
         
   
   
         
 

Hangovers all round as we start the month by winning the best digital category at the B2B Awards for our ITN Source work. A quick bacon butty later (yes we read the papers) and we were back to more great work for Tourism Ireland, Totally Fitness and many others.

We're also through to the final stages of big international pitches for a tourist board and a large hotel chain.

 
         
   
   
         
 

A fun-packed start to the month, as we launch Words Unite - the campaign to get Hackney reading. See some of the work and pictures here.

We also start work on a fabulous vari-printed fairy story for Tourism Ireland. And I make an appearance on utalkmarketing, with an article you can read here.

 
         
   
   
         
 

We make headline news for Kinleigh Folkard & Hayward this month, launching their 'Completely London' campaign with a specially printed edition of the London Evening Standard.

We also distract the recycling industry with Waste Invaders promoting the relaunch of the RWM website. Play a demo version here.

There's also great news in new business, as we win a large redevelopment brief for a well-known English resort town (more news later) and a pan-global brief for a large investment bank. I also appear in The Guardian, which you can read here.

 
         
   
   
         
 

Normally a quiet month, August goes manic for mabox. We start with excellent news, as we're shortlisted for agency of the year, best digital campaign and best small business campaign at the 2007 B2B Marketing Awards. Results due in November.

In studio, we're pressed into action with Nomi-mobile, Totally Fitness, Reed Employment, Sanyo, Nectar for Business, Get Hackney Reading and 3D Change all moving towards print.

We also make it onto the agency rosters for Kinleigh Folkard & Hayward and a large multinational finance company. I'm going to need next month's holiday.

 
         
       
         
 

Yet another busy month, as we begin work on a number of new clients, all won without pitch. Nectar for Business, Nomi-mobile and The Association of Train Operating Companies become valued clients, with a mixture of above-the-line, email and POS work.

I'm also invited onto the judging panel for the MCCA Creative Crafts Awards later on this year.

 
         
       
         
 

Excellent news in new business as our creative pitch for the Get Hackney Reading initiative is successful. We're appointed on the basis of being bold, and with several Hackney residents working on the pitch we can't wait to get started.

Our new work for Barnardo's enters production, see the branding here, along with 3D Change, Sanyo and Telstra.

We're also recommended for ISO9001 accreditation, a real rarity amongst marketing agencies.

 
         
   
   
         
 

Studio hits full steam with an expansion to five people. This time last year there was just two of us. It's needed with work in production for pan-European Sanyo brochures, 3D Change collateral and the new Telstra International website.

Great news in new business as our co-pitch with Media Circus is successful - a fabulous new project with Lend Lease and Minerva.

We also knock 4 agencies out to reach the final shoot-out for a pre-paid credit card brand, are invited to pitch for more Cox & Kings work and begin a brand new project for Barnardo's. Two bank holidays are a welcome bonus.

 
         
   
   
         
 

A busy month for our printers, as an Edinburgh Conference Centre brochure, Sanyo product brochure, Conference Leeds DM and ITN Source lenticular postcards are all finished. Work also begins on the new Telstra website, as well as branding for 3D Change and Charterhouse.

A major pitch with our partners at Media Circus also looks promising, as we knock four agencies out to reach the final shoot-out.

 
         
   
   
         
 

More good news on the new business front as we are appointed to the Centerparcs roster, as well as winning the 3D Change account.

Back on existing clients, our ITN Source work breaks virally and on marketing industry websites (see the ads here). We also finish our DM work for OneSource and further press work for New Trade Publishing.

 
         
   
   
         
  Things hot up in the office, even if Spring still seems a way off outside. Our latest Tourism Ireland DM piece is completed (see the work here), and work continues apace for ITN Source, Sanyo, Barnardo's, New Trade Publishing and Reed.  
         
   
   
         
 

We start the new year as left off, with pitch wins for OneSource, Edinburgh Conference Centre and a new online offering from William Reed Publishing.

The first of our new Sanyo work breaks, alongside our viral game for MailSting.com which you can see here.

We also produce further work for Tourism Ireland and get the new Valpak website live.

 
         
         
   
   
         
 

Our incredible run of pitch success continues as Sanyo award us the pan-European air conditioning account after a four-way shoot out. We're also successful in a three-way shoot out for the ITN Source account, with work set for the new year.

Back on the domestic front, we produce more work for Valpak and Barnardo's as our new campaigns go from strength to strength.

 
         
   
   
         
 

Our 'Miss You' mailer for William Reed Publishing takes best DM campaign of the year at the PPA Awards. We miss out at the B2B Awards, but we've set the standard to beat for next year. See the work here.

A busy run of pitches sees us win the Property Mentor and Nicator accounts, and reach the final shoot out on two more.

We also finish production on our TV work for Road to Recovery, which you can see here.

 
         
       
         
 

My 'Quit Your Bank' work for smile.co.uk features in this year's CoolBrands book. Available at all good book shops and some iffy ones too. More info here.

Back in the mabox office, we start full production of new TV work for our new personal injury brand; Road to Recovery.

We also draw huge success with our TXTel launch, with our Vivaldi campaign stealing the show at Birmingham's NEC. We achieve great sign-up rates, as well as additional publicity on local radio and trade press.

 
         
   
   
         
 

We begin the month by winning the Conference Leeds account. Our 'Say Leeds' campaign sees an immediate launch at the Tourist Expo which generates unprecedented interest.

We also receive news that our 'Miss You' mailer for William Reed Publishing has been shortlisted for the B2B marketing awards (View work here).

Work also begins on our TV debut for Destiny's personal injury brand, set for a November launch.

Tourism Ireland also return to us for a premier conference in Scotland (View invitation here).

 
         
   
   
         
 

Endowment Fighters becomes our first live consumer brand for Destiny Legal Services. The 'Fighting your corner' campaign can already be found online and on Teletext, with further media planned. Three more brands continue their development to final launch dates.

We also continue our recent pitch success, as we win a new division of the famous charity Barnardo's.

 
         
   
   
         
 

A busy start to July sees Mabox retain the Telstra account, with new work set for immediate launch.

We also win the TxTel pitch in a three-way shoot-out, with plans to build a b2b and consumer-facing campaign.

It's also full steam ahead on the suite of Destiny Legal brands,edging closer to a nationwide launch.

 
         
   
   
         
  A busy month sees us re-design the London Bike Guide (View here), produce a conference video for Reed in Partnership, send out successful DM campaigns for Australia and Northern Ireland, and launch a slick virtual tour for Vistula (View here).  
         
   
   
         
  Destiny Legal Services confirm mabox as their main creative agency, having being wowed by our proposed suite of 4 new consumer-friendly brands across their portfolio.  
         
   
   
         
  A busy month behind the scenes, as we get stuck into a number of new proposals for Destiny. Headed by Peter Simpson, the man behind the First Direct brand, our brief is to create positive-experience brands in markets notable for their lack of warmth to consumers.  
         
   
   
         
  Destiny Legal Services award mabox the project to rebrand Nexus, their investigative arm. Our distinctive 'no stone unturned' work is a huge success, bringing in four times the expected response rate.  
         
   
   
         
 

Lambeth Council appoint Mabox to be their marketing agency for an education attendance initiative. We create a series of 48 sheets, transport posters and flyers that culminate in a successful awards ceremony at London's IMAX cinema. This includes the country's biggest Powerpoint presentation; 28 metres wide. View posters here.

We also create a 'Miss You' campaign for a valentine mailing by William Reed Publishing. Feedback is excellent, with subscriptions running at 300% of target.

 
         
   
   
         
  Mabox wins the Sunniwell pitch. The set-top box manufacturer are impressed by our proposal for a new brand look and feel, plus a wide range of fresh collateral. The first two exhibitions that they attend with the new work brings in a huge response, well beyond any expectation.  
         
         
   
   
         
  I'm appointed the new Creative Director of the marketing agency Mabox. They're the UK's fastest-growing agency, with clients across a wide range of b2c and b2b sectors. Having completed a successful stint of freelance, I'm given the brief to improve the agency's creative output and support the sustained growth. See our website here.