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Client: Destiny Legal Brand: New IVA brand Media: Brand name/Logo design/Online/DM |
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| We were approached to create a completely different brand in the personal finance sector. Whilst existing brands seemed to concentrate on the negative word 'debt', nothing captured the positivity of releasing yourself from the shackles of worry. That's where Clean Slate was born, an approachable, colloquial, friendly brand with both positive values and a distinct style to set it apart in a cluttered market. | ||||
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